Wait, Jackson Rathbone, Is That You?

Just saw some promo photos of Jackson Rathbone in Tokyo promoting The Last Airbender and almost didn't recognize him!

What is this?

I am not a fan!  I think I much prefer it when Rathbone looks like something other than an over-gelled yuppie.  This outtake from Jackson Rathbone's Nylon photo shoot is more my style.